The object is to make a statement about the next poster that will be answered "hit" or "miss" by that person, with an explanation. Then it is their turn to make a statement about the next person below them.
for example, I would say:
the next poster would say:The person below me loves dogs
and so on.miss. I love cats
the person below me is drives a green car.
Now I start:
The person below me likes french fries with mayonnaise.